I don’t like advertising. Marketing is more powerful than the average person suspects. Marketers are armed with million-dollar budgets and decades of research. We defend ourselves only with our experience. It’s not a fair fight. I wince every time I hear somebody brag that ads don’t affect them; it’s my guess that ads affect these people most of all.
Still, I can’t help but love certain ads. For example, there’s an entire series of Nike commercials that make me want to get off my ass and do something. In a lot of ways, I don’t care if these make me buy more Nike products. They make me motivated to improve myself. In fact, I have an entire playlist at YouTube composed entirely of Nike commercials. When I’m feeling sorry for myself, when I’m feeling lazy, when I’m feeling uninspired, I watch these. When I’m done, I’m ready to go do stuff.
Here are my ten favorite motivational Nike commercials. I suspect that if you watch even a few of them, you’ll have a more productive day.
Awake (how to start your day)
Move (one of my faves)
Training (motivation to keep going)
Courage (dare to pursue your dreams)
No excuses (there’s no reason not to try)
Leave nothing (good if you like American football)
Take it to the next level (good if you like real football)
Failure (Michael Jordan explains success)
A little less hurt (wow — just wow)
After watching these commercials, I’m ready to take on the world. (And the funny thing is: I don’t own a pair of Nike shoes. I have a couple of Nike shirts for running, but that’s about it!)