Branded! Feedback on the GRS Logo?

Over the past couple of weeks, I’ve been working with a real-life graphic designer to develop a logo (and eventually a new layout) for Get Rich Slowly. She provided me with a sheet of possible logos based on my vision for the site. Many were great, but I loved none more than this, which I think was only an afterthought on her part:

Something about the tortoise just grabbed me. He’s so damn cute! I told my designer that I wanted my site to be serious and classy (and classic), but also whimsical. I want it to have a sense of humor. I think this captures that very well. Plus I can’t help but think of the different ways the tortoise (who needs a name) could be used around the site. It’s branding!

I suggested that it might be fun to see a variation with the tortoise standing on top of the site name:

I like this version best of the two, but it’s less practical. For the web — and for print — the wide aspect-ratio is necessary. Still, I think the tortoise on top represents success. I may end up using this variation in certain circumstances (coffee mugs?).

This morning, my designer sent me variations of both logos, but with a spot of color. Kris likes the green better than the black. What do you think?

Finally, here’s the proposed business card. It would be two-sided. The first side would contain the logo and the contact information. The second side would contain a handful of provocative questions and the URL.

There you go. My first steps toward “branding”. I’d love to hear some feedback. Do you prefer the stacked version or the wide version? Black or green? (Or some combination?) Love it? Hate it? Ambivalent? I’m unlikely to change things substantially at this point because I like the tortoise motif a lot, but I’d love to hear constructive criticism on what works and what doesn’t.

Updated: 07 February 2009